Soon you will find yourself deeply involved in reaching your marketplace, analyzing customer needs and imagining attention-getting promotional ideas. But first there are a number of basic organizational steps you should complete.  There are just enough stories in newspapers and magazines about successful new business that were started on a “shoestring” to make you believe you do it also. A way to do this is to use a graphic artist to sketch the name business card size.    Be aware that some businesses not only legally register their business names but also trademark them. Trademarking is a legal technique made available by states and the federal government to give you the right to a particular name if you can prove you publicly used it before anyone else, To receive national protection you must file for a trademark through the U. S. Trademark Office (part of the Commence Department). This is much more expensive and time consuming. See an attorney before taking this step.  Selecting a Business Address  You now need a business address to go along with your legal business name. If you don’t locate at home, what are your other options? There are three basic alternatives:  #1 Post office box. I don’t like them because they are used by scam artists, Also, you can’t get to your box 24 hours per day and customer service at the Post Office is less than great.  #2: Private mail box store: A little more expensive than P. O. boxes but offer many more business services such as shipping of all kinds, telefax, photocopying, passport photos, office supplies, to mention a few.

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